The counterintuitive secret to high-ticket sales

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Ever wonder why some people seem to close high-ticket deals effortlessly?

You’re wrong if you think it’s the sales script..

Here's a secret: 

It's not always about the offer too. 

Shocking, right?

Let me take you behind the scenes of high-ticket sales. 

It all begins with RELATIONSHIPS. 

Forget the hard sell... 

We're talking about genuine connections here. 

Share stories, laugh together, and watch the magic happen.

I remember when I started selling my digital services.

I was all about the pitch and offer,
forgetting the most crucial part:

Building TRUST. 

Funnily enough, the first high-ticket client I ever landed was because of trust.

I chatted with someone in a Facebook group that I joined.

Think of it like a meme group, lol.

I wasn't in there to fish for clients... 

Long story short, he referred me to his relative who might need help with his dentistry business.

We connected and started chatting, 

Just getting a feel of who I might be potentially working with. 

He could have gone with another agency who can deliver bigger results, but in the end, he chose to work with me instead.   

Trust me, once your prospects feel truly understood, closing becomes a breeze.

And here's the thing:

If you have sold low-ticket items before, then you must know that

low-ticket and high-ticket sales aren't cut from the same cloth. 

People buy low-ticket offers to get information.

People buy high-ticket offers to get TRANSFORMATION.

They're buying a new version of themselves or their business. 

Your job? Get them their transformation.

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It's also not just about features... 

It's about addressing their main needs and desires.

I had a client once who thought he wanted to increase revenue by 40%. 

He said he just wants to take his business to another level.

But when we dug deeper,
what he really wanted was more time with his family.

The funds to hire more employees so he can be more hands off. 

See how that changes the game?

To really nail high-ticket sales,
you need to understand their journey. 

Where were they? 

Where are they now? 

And most importantly, where do they want to go? 

It's about knowing exactly what they want,
even if they don't know it themselves yet.

Remember..

Once they feel understood,
closing becomes so much easier. 

It's like you're not selling anymore...

You're helping them achieve their dreams.

Lastly, you need to help them see the value. 

It's how they perceive it..

The clearer they are, the less significant the price becomes.

So next time you're gearing up for a high-ticket sale, keep these points in mind:

- Build that relationship

- Offer comes second

- Share stories and laughter

- Establish trust

- Make them feel understood

- Show the unique value of the offers

- Address their core needs

- Understand their past, present, and future

- Know exactly what they want

- Focus on the transformation

Get these right, and you'll get better at closing high-ticket deals.

I'm about to give a talk about high-ticket sales
for the first time in 2 days..

That's why I'm writing about this today.

Just want to share my thoughts... 

I'd love to hear about your experiences with high-ticket sales. (If any)

What helped you close more sales? 

Until next time,

Jayce