Is oversaturation real?

Want to know the dirty little secret about 'saturated' markets?

They're goldmines in disguise.

While everyone else is running scared,
smart marketers are quietly cashing in..

I want to share something insightful today to stand out,
regardless of what you’re selling..

..even if it’s the most mundane thing out there...

Let's quickly address the elephant in the room..

OVERSATURATION... Is it really a thing? 

Short answer: Yes, but it doesn't have to stop you.

We hear this a lot from marketers..

“AVOID niches that are flooded with competitors..”

But what if I told you that's exactly where the opportunity lies..

Everyone is in there because there’s high demand right?

Let’s take my example and how I’d do it..

One of my income streams is through affiliate marketing.. 

When an offer or product is HOT, you’ll get a ton of people promoting the same thing..

I always feel like a minnow in an ocean of sharks.

If I do the same thing as everyone else does, I’ll get eaten alive. 

However, there’s always enough room for everyone to get by..

So this is what I discovered..

There's a world of difference between a red ocean and a blue ocean..

Red Ocean: This is where everyone's fighting for the same pie. It's crowded, competitive, and often a race to the bottom on pricing. This is where I started, and let me tell you, it was tough.

Blue Ocean: This is where there’s little to no competition. You create your own market space. It's about innovation, value, and standing out.

The question is, how do you navigate from red to blue? 

It's all about POSITIONING. 

Positioning is about occupying a specific place in your customer's mind.
But to use it effectively, here’s what you can do.

I’ll use the fitness niche in these examples.

1. Niche Down: 

Say I am creating content for a blog or social media..

Instead of "weight loss" for the general, I can focus on "weight loss for vegans"

Suddenly, I wasn't competing with everyone..

Just a segment of the weight loss audience…

2. Unique Selling Proposition (USP): 

Find out and understand the competitors in the industry
thoroughly before designing your USP.

USP is what sets your offer or products apart from the others, giving you the competitive edge.

Usually, a good affiliate vendor provides all the information you need for a strong USP. It’s also found in their headline, sales letter or video.

If you sell your own product, here’s an example: 

Competitor: HeavyLifters Adjustable Dumbbells

• USP: Offers a wide range of weight options in a single set.

• Downside: However, HeavyLifters use a traditional spin-lock system, which can be time-consuming and disrupt your workout rhythm.

Your Product: FlexiWeights Adjustable Dumbbells

• USP: Space-saving and versatile, offering a full weight set in one compact design.

• Competitive Edge: Unlike HeavyLifters, FlexiWeights feature a quick-lock system that allows you to change weights in seconds, keeping your workout flow uninterrupted.

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3. Create Buyers Persona: 

It can’t be too generic like, “my audience is just overweight 30-50 years old females.”

If I was promoting a fitness program, the initial positioning is generic: "Get fit fast!"

Then, I can develop a detailed customer profile:

• Sarah, 35-year-old working mom

• Struggles to find time for exercise

• Feels guilty about not being "fit enough"

• Values efficiency and results

With this profile, I will reposition the program as:

"The 20-minute workout revolution for busy moms. Get your desired body fast from the comfort of your living room!"

I am now talking to a specific group of people. 

4. Marketing Angles: Say you’re running Facebook Ads and selling fat loss pills.

When creating your ad copy or video..

You can try -

The Science Believer's Angle:

Example: "Backed by science: The new 30-sec groundbreaking fat burning breakthrough discovered by scientists."

Or 

The Confidence Booster Angle:

Focus on emotional benefits of weight loss

Example: How this pill is helping people looking and feeling like a million bucks again! 

These are over the top examples,
but you get the point.

What happens when you apply them?

In a "saturated" market, you just carved out your own blue ocean.

You have successfully stood out from the rest.  

But that’s just the surface..

There's always room for someone who brings unique value, or philosophy. . 

Good positioning makes your marketing more effective and your sales easier. 

GREAT positioning makes people trust you and pay attention to EVERYTHING you have to say.

You can have the most expensive offer and they will say YES in a heartbeat.

That’s how powerful it gets.. 

There are levels to this, but I won’t be going deeper in this email. 

Remember, don't be afraid of saturation..

Be the one who stands out in the crowd.

Here's to making waves!


Sincerely,

Jayce

PS:  Want a part 2 of this? Reply POSITIONING and I’ll dive deeper.